Check out this fantastic infographic by MDG Advertising
“MDG’s infographic opens with a look at how FBX works and cites Facebook’s 1.15 billion active users, with 61% participating on a daily basis. It then describes thedistinctions between the original right-rail placement and the recent News Feed shift, emphasizing how the right-rail Facebook Exchange ads are best for product ads pushing direct response, while the News Feed ads are ideal for social media–centric promotions and content marketing.”
View the full post to see the graphic.